We can’t deny the fact that ecommerce has a popular niche in consumer product stores. And while B2C or business-to-consumer brands compose the online retailer space, the B2B customers represent some of the most powerful online businesses.
The B2B brands need B2B ecommerce platform just as much as retailer stores. B2B companies have their own category as they serve the market of non-profit and profit organizations instead of individual customers.
While many business-to-business companies are taking advantage of the benefits of maintaining an ecommerce store, others still use old-fashioned techniques such as transactions over the phone, email, and etc.
In Australia, it is far simpler to run reseller and wholesale transactions through an ecommerce platform (Shopify, Magento, BigCommerce, and others). It makes it easier and quicker for the customers and allows B2B businesses to save time, sell more products, and double their revenues.
Not all ecommerce platforms are equipped to handle B2B transactions and choosing the right ecommerce shopping cart is crucial to the success of your B2B store in Australia.