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Not all ecommerce platforms are equipped to handle B2B transactions and choosing the right ecommerce shopping cart is crucial to the success of your B2B store in Australia! Here are 6 key features that B2B ecommerce platforms should offer!



We can’t deny the fact that ecommerce has a popular niche in consumer product stores. And while B2C or business-to-consumer brands compose the online retailer space, the B2B customers represent some of the most powerful online businesses.

The B2B brands need B2B ecommerce platform just as much as retailer stores. B2B companies have their own category as they serve the market of non-profit and profit organizations instead of individual customers.

While many business-to-business companies are taking advantage of the benefits of maintaining an ecommerce store, others still use old-fashioned techniques such as transactions over the phone, email, and etc.

In Australia, it is far simpler to run reseller and wholesale transactions through an ecommerce platform (Shopify, Magento, BigCommerce, and others). It makes it easier and quicker for the customers and allows B2B businesses to save time, sell more products, and double their revenues.

Not all ecommerce platforms are equipped to handle B2B transactions and choosing the right ecommerce shopping cart is crucial to the success of your B2B store in Australia.

How to Choose B2B Ecommerce Platform in Australia:

6 Features to Consider

#1. Customer Specific Catalog:

B2B businesses can sell at different prices based on the type of business and target audience. The ability to set different prices and catalogs and align these to particular customer groups is the core of B2B ecommerce website and will make a huge difference between your customers completing orders online or via email. The customer specific catalog feature allows your business to offer a personalized product catalog for high-volume clients.

#2. Restricted Access:

In some cases, you will want to restrict access to your store, allowing only particular clients to access your products. When looking for a B2B ecommerce platform, look for built-in functionality to set up a password-protected website, asking customers to register before accessing the store.

#3. Wholesale Bulk Order:

Having a bulk order form added to your online store allows to input SKU or numbers and order the quantity the customers are looking for each product. The website should redirect your shopper to check out after adding the items to the shopping cart.

#4. Segmentation with Profiles and Customer Groups:

B2B companies should be able to organize customers into groups. Having an ecommerce platform that allows you to set minimum order requirements, pricing, and group-specific content for each customer segment is important. You should be able to group your customers based on order volume, reorder frequency, geographical location, catalog selection, the number of products ordered, and more.


#5. Minimum Order Quantity:

MOQ or Minimum Order Quantity feature specifies the lowest quantity of a specific product that the company is willing to sell. If the customer can’t reach the quantity requirement, they won’t be allowed to complete the order. You can also require features like maximum order quantity per product, minimum order amount to complete the order, specific quantity multiples for products in cases or packs.

#6. Flexible Payment Options:

In order to meet the needs of your B2B clients, you should integrate and offer offline payment methods such as Corporate Accounts, Purchase Orders, Credit Card on Fire, Checks, and etc. By taking these 6 key features in mind, you will be able to find the best B2B ecommerce platform for your Australian-based business.